Analysis of Previous Student work

After watching this video and the seeing how the group made the robot move, our group decided we would have to set apart more time to make sure the characters movements were free flowing. The robots jerky movements work well in this video because robots do not move freely anyway and this dance track is very upbeat. I think the colours used in this video work well as they are bright, eye-catching. The video has a set colour scheme that is repeated though the whole video. By having a colour scheme you can set a mood

I like how this video follows conventions by having images that are linked to the lyrics. By doing this the audience is almost forced to listen to the music. This is a good thing seeing as the main aspect of this particular music video is to promote the music. By having imagery that follow the lyrics within the video, the lyrics become easier and clearer to follow and remember. This memory will be oif the words which means the audience walks away not just remembering the video but the song also.

The music video has no narrative which is a down point for us. as we will be following a definate storyline. By having no narrative this video leaves itself open to be as experimental and arty video as any video could be. With no boundaries, they would have had the potential to go down any route. i think we will learn from this particular video that although we do have a definate line for our video we can still make it as interesting to watch especially when it comes to variation. i hope our video will be experimentally different from any other istopmotion video that has been or will be made.

This music video also has some performance in it. It is break dancing so it follows the genre of the music. i think it is important to follow genre conventions in music videos as this reinforces the identity of the band. videos that follow genre conventions that people can define easily will draw a wider fan base as people will be able to identify with the video and the music. thus making it more enjoyable.

our music is indie and i think out video style is also very indie. by following genre conventions hopefully our video will be more enjoyable and easier to understand.